Confused or Diversifying?

Ok, the first advertisement that I've ever seen for the Honda Odyssey was the one that seems to be geared to guys, the one where the guy is leaving the grocery store with a bag of groceries and in the parking lot there's a Honda Odyssey parked there and it has a loud amp in the back and fireworks are going off and everything so it's trying to convey the message that a van can be cool & rockin'. Here's the print version of the commercial:

From: http://www.advertolog.com/honda/print-outdoor/rock-van-13963805/

Then recently, I was at the mall and the advertisement was trying to communicate the exact opposite message; it's an image of serenity with deer and rainbows and things like that. I understand that it's trying to reach a different audience (this time => moms), but still. Very interesting.

From: http://www.advertolog.com/honda/print-outdoor/serenity-13963905/

When I was looking for these images to show you, I found yet another advertisement for this an: a romance one. A van that's romantic? That's a bit of a stretch, but ok. Worth a try, I guess. But really, a romantic van? a VAN? To me, that seems like the opposite of romantic because it brings to mind the idea of a van full of kids who are begging for attention so that you don't really have time for each other...but maybe that's just me

Romance: http://www.advertolog.com/honda/print-outdoor/romance-13963855/

But anyways, isn't it interesting? I don't often see such different messages being sent out about the same product. I guess that they're trying to cover all of the bases and get as many people as possible to buy that van, but to me that just seems confusing. I mean, I had already seen two of the ads just going through daily life (TV, mall ads, an ad at the gym), so I'm getting mixed messages. Then I find out that there's a third ad...there could even be more! I don't know if it's a mommy van, a dad van, or a romance van. Fortunately, I'm none of those anyways so I'm safe. Me & my VW bug are uncomplicatedly happy =D